Long before Motorola refreshed the RAZR name, another device was being talked about. Around the time that the Consumer Electronics Show (CES) arrived in January of 2011, the DROID BIONIC was a sought-after device. As much as another DROID device could be back then, anyway. While it was unveiled in January, Motorola "confirmed" that the device would be released to Verizon subscribers sometime in the second quarter of 2011.

So, not too far off the unveiling date. Good on you, Motorola!

Except that didn't happen. Looking back at it now, it's almost laughable how bad the launch of the DROID Bionic was handled. It was announced in January, but it didn't see a release until September of the same year. September! That's not the second quarter, by the way, for those of you keeping track. Basically, the DROID Bionic is one of those devices that just shouldn't have been released, thanks to that lengthy delay.

It didn't help that other devices launched at the same time, which completely put the device to shame when it finally landed on store shelves. Even other DROID devices. It was bad.

Unfortunately for those DROID Bionic owners out there (there are some out there, and they were angry enough to spell out their frustration to a Motorola executive on their Google+ page), it hasn't gotten any better. In fact, if you want to judge a device's success based on the manufacturer's promises and estimations, then the DROID Bionic has been a failure for the entire extent of its existence. Which puts the customer, the owner, in a pickle.

It's not like they can just get another phone.

Or could they?

I know this is remarkably wishful thinking, but I think Motorola needs to do DROID Bionic customers a solid. They deserve it. Really, they do. Not only did they just get run over by the release of this device, but the support for it, and the promises made for its future update, have just been monumentally mishandled.

My curiosity piqued when I saw that the aforementioned Motorola executive, Punit Soni (the VP of Product at Motorola), said that DROID Bionic owners had been given a "raw deal," and that there was a "plan" in motion for the device. I was actually very, very curious to see what they had in mind. In my head, where apparently there is only wishful thinking when it comes to the mobile industry, I pictured Motorola offering up a bit more of a monetary discount towards one of their new devices.

Right now, Motorola is offering up a $100 credit towards the purchase of another Motorola device, like the DROID RAZR MAXX HD, if your device isn't getting Android 4.0, Ice Cream Sandwich. I can imagine that, for the briefest of moments, DROID Bionic owners thought that they may be able to get a bit of a discount on a new, better device, all because of Motorola's lack of keeping up with updates for their devices.

That isn't happening now, though. Motorola has basically just made sure that those folks keep their DROID Bionic, despite everything that has happened in the past. I think, instead, Motorola should be offering up $150-$200 towards a DROID RAZR HD or DROID RAZR MAXX HD, respectively.

No, it isn't a fee phone, but that's obviously not going to happen. It's a step in the right direction.

Instead, it looks like "the plan" is to just push the promised Ice Cream Sandwich update to "Q4," and call it good. No exact dates. In fact, nothing of value has changed. Just, instead of "Q3" it now says "Q4." Great.

This is just another instance where Motorola never should have said anything about an update at all. Like I said above, the DROID Bionic never should have saw a release. But, after it did, Motorola never should have said anything about Ice Cream Sandwich. Just leave it alone. Because this is what happens. You have to admit to customers that they were given a "raw deal," and then do nothing to really change it.

I'm curious what you think, Dear Reader, what Motorola should do for the DROID Bionic customers out there. Is just promising them another quarter for outdated software updates good enough? Or can they do better? Let me know!

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Products mentioned in this Article

eBay prices for the Motorola Droid Bionic

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19 Reactions to this post

"Should Motorola do more for DROID Bionic owners?"

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Anonymous The Droid Bionic is so bad I am considering switching to iPhone after 3 years of patronage to Android. My battery dies mid-afternoon. My husbands little 3G Blackberry races to the internet when my 4G gets no coverage. My apps simply disappear & have to be reinstalled. I'm disgusted, and the Verizon store gives me lipservice and doesn't offer to do anything for me but swap out parts. What a rip off.
Eric Joseph Miletic I'm on Verizon and my contract renewal is coming up soon, and my phone started to die(not a Bionic). Since it was too costly to repair even w/warranty($99.00 deductable) plus it had to be "sent out", I decided to go to Ebay and get a fair price on any Verizon phone available(new or used) to carry me until renewal. First thing I noticed is that so many people are trying to unload everything Bionic and even warning buyers that it is discontinued(so no warranty, as is, etc). If this is true and all owners had issues like u stated in the article, it would only seem fair to allow them to upgrade w/o penalty charge if they owned a Bionic, and even throw in a major (or full price) discount, especially since it is way under the two year mark. BTW, though not related to topic, I think it sucks that Apple comes out with the 5 within one year of the 4S. All my Apple friends are banging their heads against walls. Maybe the real lesson is with these contracts? Maybe they should be one year or transferable if you upgrade. I was all set to decide between a Samsung Galaxy III or a Motorola RAZR MAXX for my upcoming renewal, only to recently read that a Galaxy IV and a Mot. RAZR MAXX HD may be coming out by Xmas 2012-now what do I do?
Jesus Salvador Delgado Martinez Motorola screwed the atrix 4g and atrix 2 owners.... im pissed ive been here saying its ok... i should wait... but damn i have been waiting a long time
Adam Markley I had 3 bionics in less than a year! I'm glad Verizon is replacing mine with the HTC Droid Incredible 4G LTE
Mark Belkowski too outdated.
William Smith If its not a razr your fucked right now! They been pushing them since there release !
Chris Northcutt Droid Bionic if was overhyped. Verizon sucks! Love my Sprint unlimited plan with my Galaxy S3.
Darrien Glasser And you pay twice what I pay Arturo. Sprint MVNO's ftw. #$35p/month #web/calling/text #JellyBean
Arturo Atherly sad part is all tht money being paid out, long lines at the stores, crappy customer service....did u all kno u all pay almost 2x's wat i pay with tmobile....#laughingalltheway2thebank
Jeff Cross Moto just fucked all ATRIX 2 owners with the failed promise of ICS in Q3. Now we are on standby with a "further info coming soon" lost leader. Sammy G3 is looking so much better right now as this could be my last Moto phone if they don't start talking jelly bean update to us in the next month or so.
Jacob Grumbles People should know better than to buy a moto droid by now.
Stephen Meyer Wasn't the selling point of the bionic it being "a future proof" phone?
Joe Czo They didn't let us droid3 users upgrade early or get a discount when the droid 4 came out not even a year later of the droid3 so why should they do that with droid bionic users?
Alfredo E. Lopez Biggest promise failure from Verizon, so many bugs, then they discontinued the Granddaddy plan, totally leaning towards Sprint if they dont change there character & clean up there act #verydissapointedverizoncustomer
Daniel McCarthy Unlocked bootloader like they promised back in May of 2011. Motorola Droid 3/4 owners need to be taken care of too. Those phones are still on 2.3.7
Flako Ramirez Bionic? I thought they discontinued it...

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