I see plenty of commercials for the mobile industry throughout any given week. Not many for specific devices these days, but usually focused on the carrier and what they offer, or what the other carriers don't offer. (I've started to see a lot of Gary Oldman, though, as he kind of presents the HTC One M8.) These ads are pretty straightforward in their idea: Here's what we offer and how much it costs.
Of course, for an ad that deals with something like this, a service you pay for that you can't actually touch, that's about all you need. Just some words on the screen or spoken aloud (or a mixture of both), all wrapped nicely in a 30-second package. While the information is being given to us, you can have just about anything happening on the screen.
That's why Gary Oldman's turn at selling HTC's latest flagship device is supposed to work. It doesn't matter what he says, "Blah, blah, blah" because you're just looking at the phone and the phone looks super nice, so you're going to go check it out. He doesn't actually have to tell you anything about the device or what it does, or even how much it'll cost you.
You've seen it. That's apparently all you'll need.
There's a carrier commercial that I keep seeing that's focused on the data bucket, or your family plan in general, and throughout the ad it's all about how yo'll take advantage of those things offered to you for a certain amount a month. In every single one of the ads I've seen, there's always a point where someone picks up their phone, and they're making a video call on it. I'm guessing this is one way that carriers show you you have plenty of data to use, but that's not what I take away from it each time.
Is anyone actually using that? I ask it every single time I see any advertisement offering the ability to use video calling to get ahold of someone. It's one of those things that I can't help but laugh when I see people in commercials using it, and apparently enjoying it so much you get the allusion that they probably utilize the feature all the time.
I can't say that I've never used video calling. I've obviously tried it out more than a few times, but it's never been something that I've actively gone out of my way to use, or to make someone else use, too. (This doesn't include video calling on a computer, through Skype or even a Google Hangout, mind you.) The times that I've used the feature were to see my daughters -- I've never used it to video call just anybody.
And yet, these ads show off the feature like it's something people actually use on a regular basis, and so I had to ask: Do you use it? Do you video call other people from your smartphone quite a bit? Or is it something you've used less than a handful of times, and just don't see the point of? Let me know!