So what do you do when the Big Two gang up on you and launch unlimited plans for $69.99? Tout the features that your $69.99 plan offers, of course. Though you receive unlimited minutes with the Verizon and AT&T options, Sprint offers Any Mobile, Anytime, unlimited text messaging, unlimited data, and 450 minutes.
Dan Hesse will return to the airwaves later in the month to promote the company's Everything plans. Claiming that "our $69.99 is worth more than their $69.99," he will position their offerings as a better value than the options from Verizon and AT&T.
Sounds like a challenge to me, so let's do some math. It's time for PhoneDog Skool! The breakdown and plan benefits are as follows:
Verizon & AT&T ($69.99):
-Any Mobile, Anytime (call any mobile number in the United States for free)
-Unlimited text messaging
-Sprint TV, Sprint Navigation
Comparable Verizon and AT&T plan: At least $99.98 (450 minutes for $39.99, unlimited data for $30, unlimited text messaging for $20, Navigation for $9.99)
In short, looks can be rather deceiving. On a lighter note, will Hesse walk down yet another deserted street wearing a coat that's mildly familiar? Time will tell.