Though I prefer touchscreen-only Android devices, like anything else, preference in phone form factors is a personal matter. Some like touchscreen devices, while others enjoy the ease of a physical keyboard.
If you can get past the Iron Man 2 information that's spread across the page, you'll notice that the Ally sports a 3.2-inch display, Android 2.1, a QWERTY keyboard, 3.2-megapixel camera, microSD card slot (I'm guessing it'll support 32 GB, but the website pictures show a 16 GB card), Wi-Fi, and Bluetooth. The device launches on May 20th (Iron Man outfit not included) on one of the four US carriers (the current guess is Verizon).
Check out the Ally's dedicated website here. I'm hoping that more information is released in the coming days, but in the meantime, who's excited about the device?