For the past couple years, T-Mobile has been rolling out its “Un-carrier” initiative in waves, with today’s live event marking the tenth Un-carrier move from T-Mobile, dubbed “Un-carrier X”.
As the notoriously audacious T-Mobile CEO John Legere took the stage and announced that he’s making today “Data Day”, we all wondered what this mysterious “X” would mean for current (and future) T-Mobile customers.
Today, we found out that Un-carrier X (as many suspected) is where T-Mobile allows free video streaming to their customers without taking any hits on their data plan. The service is officially called “Binge On”. It’s very similar to their Music Freedom announced during the Un-carrier 6 event last year, where it was announced that T-Mobile users with 3GB+ of data are allowed to stream unlimited music from their tablets and smartphones without any consequence to their data.
“Binge On”, as Legere puts it, is “DVD quality or better” video streaming from 24 of the most popular streaming services available today, including Netflix and Hulu, all for free for T-Mobile customers.
Binge On will start this coming Sunday, November 15.
With music and video streaming being a large reason for carriers to offer “Unlimited” data buckets in the first place, this is indeed another intriguing move by T-Mobile. What are your thoughts on “Binge On”? Will this be the move that makes you switch to T-Mobile?