The Life's Good crew wants to change things up. Not necessarily for the smartphone market in general (though, if they could, I'm sure they'd jump at the chance). Over the last couple of months, we've heard quite a few stories about the company, which includes a focus on releasing smartphones with a more direct, less responsive approach.
Interestingly, I never really considered that LG (or any company, for that matter) was launching phones just because the competition was, but I can understand why that would be the outlook, even for a company like LG. We've all been sucked into this yearly refresh schedule, and if LG wants to jump off that bandwagon, well, more power to them.
We expected LG to announce the G6's successor this year at Mobile World Congress, but it is definitely sounding like that's not going to happen. The most recent report points to the company announcing a more powerful (maybe?) version of the LG V30 that was launched late last year.
Actually, there isn't a lot known about the V30s, the name that will apparently be used. The initial report suggests that the handset will have 256GB of built-in storage, which is a huge increase from the standard V30 which had 64GB, and even a significant uptick from what the V30+ offered at 128GB. There's no indication that LG is going to be changing anything else about the V30 variant, though.
Except it will apparently include a feature called LG Lens. As the name suggests, it's tied to the camera, and it will apparently work like Google Lens or Samsung's Bixby Vision. That means you will be able to point the V30s camera at things and get information pertaining to that item, which includes shopping info as well.
The LG Lens feature will reportedly also boast support for augmented reality (AR) for location info, and will be able to translate languages, too. So, all-in-all, a lot of things that we've already seen before.
That aforementioned report suggests LG Lens is going to be the standout feature. The one thing that the Life's Good crew thinks will help sell models. I can't think that's going to work out at all. It's great that the handset will allegedly boast a ton of built-in storage, but if you're just going to offer a V30 with more storage and LG Lens . . . that shouldn't even warrant a name change of any kind. Other than the fact that LG has changed the names for these built-in storage differences already, so I guess we're just sticking with the routine.
Is this going to work? It sounds like the company is just buying time before it can get around to announcing the G6's successor, which will obviously come sometime after MWC and warrant its own special event. But who knows! Maybe the V30s will sell like hot cakes.
What do you think? Is the V30s, based on the rumors so far, something you'd be remotely interested in? Let me know!