A few years ago, AT&T rolled out a "sponsored data" program that'd let companies "sponsor" a customer's data charges. That feature was initially rolled out to postpaid customers, and now prepaid subscribers are getting it, too.
AT&T is now texting its prepaid customers to tell them that sponsored data is now included with their plan. This means that customers can stream content from select services without using their data allotment.
As of today, there are three services that appear to be supported by AT&T's sponsored data offering. Those are DirecTV (including DirecTV Now), U-Verse TV, and Fullscreen, all of which are owned by AT&T.
Customers on AT&T's prepaid plans with limited high-speed data, which are its $35 and $45 plans, are automatically enrolled into the sponsored data program. It is possible to opt out of sponsored data by going into your account, selecting Manage Data, then toggle the feature off.